“Dating algorithms do exactly what they’re designed to do, which is to match two sets for data,” says Amy Webb, author of “Data, a Love Story: How I Gamed Dating to Meet My Match.
Etzioni says that many good ideas are essentially wasted in papers presented at computer science conferences and in journals.
During Rudder's tenure at The Spark, it was one of the most popular humor sites on the web.
Soon after the site's sale to Barnes & Noble, Rudder and the Spark Notes founders - Chris Coyne, Sam Yagan, and Max Krohn - left and began work on Ok Cupid, a dating site. Starting in 2009, Rudder maintained a blog on a subdomain of Ok Cupid named Ok Trends (one of Time's 2011 best blogs).
Matching heterosexual couples on a dating site is in many ways similar to matching users to movies on Netflix, or matching buyers to products on Amazon.
We have two sets — men and women, users and movies, buyers and products — and we want to find a way to appropriately match up members of the first set to members of the second set.